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Personality driven party change?

    The Scottish Conservative & Unionist Party leadership contest was unique not just because it marked the first ever poll for members to directly elect their Leader, but because it was so closely fought.

    The irony of this leadership campaign has been that the very contender standing for change has been usurped by the one that actually embodies it.  Had Murdo Fraser refrained from proposing a constitutional overhaul then it’s fair to say he would probably have secured the contest comfortably.  Credit is due to him for transparency, however, disbanding the party was not the panacea he made it out to be.  With no party foothold in Scotland, keeping our Kingdoms United would have been an uphill battle for David Cameron, who does not wish his legacy to be that he oversaw the break-up of Britain.

    I met Ruth Davidson two years ago on my first day working for CCHQ on the general election campaign.  I was immediately struck by her.  Not because she was female and a Scottish Conservative.  Not because she was under thirty five and a Scottish Conservative.  Not because she was gay and a Scottish Conservative – but because she ran circles around the indomitable Tommy Sheridan in a hustings in a Glasgow north-east housing estate.  A novice she may be - but some people are born to lead and Ruth is no exception.

    Ostensibly, David Cameron effectively enabled a party brand change through his own persona.  All eyes will now be upon Ruth and whether she is able to emulate her new ‘colleague’ – not ‘master’.  Heading to Downing St on her first official day as leader is a good place to start.

    Lucy has a decade of experience in public affairs across the private, public and political sector. As part of the Conservative Party’s 2010 general election campaign, Lucy was Head of Communications for Scotland on reserved matters and based in campaign headquarters in Westminster.

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    Anonymous - About 2924 days ago

    Personal qualities not in doubt. Policies not entirely clear yet.

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